How might we build a strong centralised platform to integrate segmented feedback channels to encourage internal employee to discover more ideas, with multi-perspective, range and depth and to establish sustainable discussion mode?

My Role / 

I help company integrate design practice into the brand new digital idea inspiration platform to deliver effective, scalable and user-centred ideas. My approach is focused on optimising platform operation that align to the user and their experiences. I do so through user verifications with organisational structure and operations strategy.


Client / 



Project Deliverables/ 

Research insight report

Concept system and stakeholder map

Blueprint map

A/B testing repot

Design Roadmap


Year / 


Milestone / 


Partnering with CERN in Geneva, the birthplace of the World Wide Web and the Large Hadron Collider to examine how service design can address the UN’s Sustainable Development Goals (SDGs) using the most exciting technologies to emerge from the most respected centres for scientific research. 


Our challenge was seeking to develop the future innovative service proposition that enables disruptive technologies from CERN and collaborate with the potential industries like fashion industries to leverage the UN's sustainable development goals to transform address the biggest issue of microplastic facing us and the whole environment today while doing so in a way that is economically and socially sustainable. In terms of the big move of the project, Corallo not only has found the design interventions in the public sector but also utilise behaviour change theory to raise the awareness of customers.

A Community that attract Ems and Non-Ems to discuss.​ 



為了讓內部專家能夠有個管道來收集   過程中我所遇到的挑戰

When operationalising I focus on strengthening the foundation of the design practice. The aim is to get the right tools, systems and practices in place to allow successful delivery of design at scale. This commonly includes:










Design Process

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We worked on the project by double diamond method during the research phase,  we defined a sustainable design opportunity based on insights uncovered in the benchmark study, user researches, expert interviews and technology trend analysis. Our team and several brilliant scientists from CERN did work hand in glove for this project. It created a precedent to transfer and apply design thinking knowledge to the world leading scientific research centres.



In order to validate the design proposition and test the concept, we created a  prototype video as low fidelity validation material and invited expert and potential clients from potential industries and technology side to have a testing with quick interview individually. After these sessions we were able to depict the whole comprehensive system map and user journey and iterate the value propositions.

Define our audience: Mainstreams & Extremes





Research Insights and Highlights

  •  In the global start-up, Segmented source of inspiration from multiple channels



  • Segmented source of inspiration from multiple channels



  • EM - new role
    unbalanced capability and different background









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The definition of microplastic
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Current ecosystem of microplastics

Design Opportunity

How might we build a strong centralised platform to integrate segmented feedback channels to encourage internal employee to discover more ideas, with multi-perspective, range and depth and to establish sustainable discussion mode?


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NOUN [mass noun]

Tiny bits of plastic measuring 0.1μm - 5mm

Design Solution

Watch the video to understand how does Corallo work
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We want to build a community where experience managers could communicate with all Nioers for inspiration gathering, thoughts exchange and collaboration.It is an idea incubator for Ems and engaging with non-EMs that generates inspiration into ideation. Working with multi-disciplinary teams to produce exceptional UX piece


is an idea incubator for EMs
and engaging with non-EMs that generates inspiration into ideation from centralized inputs through guiding approaches to achieve experience that exceeds expectations. bounce some ideas off you

Atlas Community is an innovation community for experience manager and other employees to incubate their creative ideas incubator. It help to generates inspiration into ideation from centralized inputs through guiding approaches to achieve experience that exceeds expectations.





System map of Corallo

What kind of social impact bring in this topic?



Corallo believes the sustainable system service can scale the business potential. Also, from the research, we pointed out that if we return 10% of the microplastics from the wastewater treatment plant in Europe and North America, it contributes 26.8 million pounds of microplastics to fashion industry every year. It makes the micro-movements have macro-impacts for the whole environment. 



Re-shaping the plastic recycling system and trying to creating business value for sustainable service design. Corallo fully closes the loop of the circular recycling system for the fashion industry and public sector. There are plenty of reports and evidence show the fashion brand like H&M, Adidas, Patagonia and G-Star RAW already start to recycle plastic waste as a new material for their products. For example, the H&M Conscious Exclusive has partnered with The Hong Kong Research Institute of Textiles and Apparel to develop technologies to recycle clothes made from textile blends into new clothes. It strongly proves that Corallo is an on-trend, ethical system service.



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Explore the idea pool in Flash
The impact of Corallo for the society, economy and environment


Worked with the hub of innovation and their knowledge transfer team aka. IdeaSquare in CERN to apply design and more specifically service design techniques to create new propositions really is the exciting task for me. However, since we need to obtain the scientific knowledge from the talented scientists in the such a short time. We were thinking how to transfer the " engineering language" to "service design language" to work with these world-class elites, and anticipate all the design possibilities that are implemented in society. We conducted separate expert interviews in CERN in two days and collected the findings afterwards when we back to London. The experts were friendly and all willing to talk to us at that time, but they were not familiar with Service Design methods and always curious about what they can do to engage and contribute to the project. My takeaway for this project is: in terms of the research phase, I will organise a participatory design focus group workshop to invite experts. I think there are two benefits of the method: 


1.  The form of focus group encourages people to exchange their own professional knowledge with others. Therefore, as a researcher in the design project, we can obtain the technical knowledge in the short time. Also, we can import the basic knowledge of Service Design and related methods to them, let them know how to cooperate during the project.


2. Organising a focus group, participator can discuss the issue together and we can get the various opinions from different fields. It helps the research can be more comprehensive to inspire the world's most innovative companies and interested governments and the third sector to exploit groundbreaking technologies.